W+K Cries Foul! Readers Say Shut Up!

By SuperSpy 


W+K London wants you to know that someone has stolen their work:

“This isn’t a case of ‘inspired by’, or ‘referring to’ or even ‘hommage’. It’s just bloody copying our ad.”

They’re talking about the W+K spot for Lurpak butter (see below). The alleged crime was committed by Batey for Qatar Airways. Blah, blah, blah. What’s more interesting is the comments on the W+K London blog that put piss on the agency’s fire:

Advertisement

“Some might say your ads have a similar feel to the M&S food ads? and anyway its all cooking/food porn at the end of the day and non of you do it quite as well as Nigella.”

Or, “Uh, I once did an ad where a guy had eyebrows… So, no doing ads with eyebrows now you. your on the eyebrow porn watch list.”

Or, “sorry but you have no case. slow-motion macro food porn shots have been done to death. so what they used similar angles. your voiceover and copy are miles away from theirs and far better, too. tons of superfluous words in theirs.”

The Original:

The Impostor:

Advertisement