Yes, we’re still technically living in the Summer of ’14, ten days away from the first game of the 2014 NFL season and two weeks away from the year’s first edition of Monday Night Football, that follow-up to Sunday Night Football or “the only reason anyone still watches NBC.”
In order to maximize the hype, ESPN and NFL films have teamed up with AOR Wieden+Kennedy New York to create a series of slow-mo, documentary-style spots showcasing the sport’s best players as they make their way toward the field in support of a new tagline: “No Other Night Is Monday Night.”
It’s like a WWE intro with less HGH and other assorted acronyms. Here’s “Tunnel”, which officially launched today:
Don’t worry, there’s plenty of Manning to go around after the jump.
…but first, here’s Redskins quarterback Robert Griffin III ignoring his team’s ongoing PR problems:
And the elder Manning, running under the tagline “no other night makes Peyton even scarier”. Now, which is more deliberate: his gait in this clip or the smooth, smooth flow he dropped for DirecTV earlier this month?
Brandon Marshall makes the more impressive entrance, but that might be the smoke machines talking:
Finally, here are your NFL champion Seattle Seahawks with nary a blue man or chunky soup can in sight.
We don’t even follow the sport and we’re excited.
Now, are you ready for some…oh, right.
|TV CAMPAIGN: No Other Night Is Monday Night|
|W+K NEW YORK|
|Executive Creative Directors||David Kolbusz, Susan Hoffman|
|Creative Directors||Brandon Henderson, Caleb Jensen, Jimm Lasser|
|Art Director||Erwin Federizo|
|Executive Producer||Temma Shoaf|
|Head of Production||Nick Setounski|
|Account Team||Brandon Pracht, Mike Welch, Joe Morelli|
|Production Company||NFL Films|
|Director||Robert Gehring, Steve Trout|
|Director of Photography||Dave Dart|
|Project Manager||Michele Amos|
|Editorial Company||NFL Films|
|VFX Company||NFL Films|
|Mix Company||NFL Films|
|Compose By||David Robidoux and assisted by Scott Anderson & Paul Taylor|