It’s hard not to think of Edward Norton in Tyler Durden/Fight Club work mode when watching this new :60 spot from Wieden + Kennedy New York for Delta.
The ad, clearly pitched to frequent flyers, demonstrates the life of an exasperated traveling businessman. “On the Road” shows us — via the grizzled-yet-soothing voiceover of recurring pitchman Donald Sutherland — that no matter how exhausting one’s globetrotting adventures become, one can find solace in the Delta One cabin.
Delta One, in case you didn’t know, is the air carrier’s new luxury class that features flat-bed seats, expedited security, and assorted “premium” amenities.
W+K NEW YORK
Executive Creative Directors Susan Hoffman and David Kolbusz
Creative Directors Sean McLaughlin and John Parker
Copywriter Eric Helin + Jean Sharkey
Art Director Mathieu Zarbatany + Devin Sharkey
Head of Content Production Nick Setounski
Broadcast Producer Cheryl Warbrook + Helen Park
Brand Strategist Meranne Behrends + Sam Matthews
Account Team Liz Taylor, Meghan Mullen, Jasmina Almeda
Business Affairs Sara Jagielski, Keri Rommel, Sonia Bisono, Rylee Millerd
BROADCAST PRODUCTION
Production Company Epoch
Director Martin de Thurah
Managing Director Mindy Goldberg
Executive Producer Melissa Culligan
Head of Production Megan Murphreee
Producer Michaela Johnson
Production Supervisor Terry Gallagher
EDITORIAL
Editorial Company Rock Paper Scissors
Editor Mikkel Nielsen
Executive Producer Eve Kornblum
Post Producer Jen Milano
Post Executive Producer
Editorial Assistant Misha Kozlov
VFX
VFX Company The Mill
VFX Lead Flame Nathan Kane
Colorist Fergus McCall
VFX Flame Artists Krissy Nordella, Ben Kwok, and Jamin Clutcher
Producer Colin Moneymaker
Sound
Sound Studio Sonic Union
Sound mixer Steve Rosen / Fernando Ascani
Producer Melissa Tanzer + Justine Cortale