In a recent spot launching Nike’s “KD Stratosphere Collection” for Foot Locker, Kevin Durant and W+K Amsterdam have a message for all the aspiring stars with big hoop dreams: bring it, son.
In this sequel to the older “baddest” spot from July, Durant strikes a note of solidarity with all the playground amateurs: he was there once, too. In fact, they might one day be lucky enough to challenge him (on his private rooftop court?) for the title of “The New Baddest.”
There’s also a misspelled hashtag asking Tweeters to nominate themselves as “THEBADD35T.”
Nike already posted a compilation starring some super bad kids:
We asked to see the best of #THEBADD35T. These young hoopers are the cream of that crop. https://t.co/agAyEDYHIm
— Nike Basketball (@nikebasketball) August 19, 2014
We’ve got your badass credits right here:
| WIEDEN+KENNEDY AMSTERDAM | |
| Executive Creative Director | Mark Bernath, Eric Quennoy |
| Creative Director | Alvaro Sotomayor, David Smith |
| Art Director | Victor Monclus |
| Copywriter | Will Lowe |
| Head of Broadcast Production | Joe Togneri |
| Broadcast Producer | Ross Plummer |
| Planner | Ben Armistead |
| Group Account Director | Kirk Johnsen |
| Account Director | Kathryn Addo |
| Account Manager | Jorge Fesser, Luke Purdy |
| Project Manager | Janna Harrington |
| Business Affairs | Michael Graves, Dusty Slowik |
| Head of Studio | Jackie Barbour |
| Studio Artist | Noa Redero |
| FILM PRODUCTION | |
| PRODUCTION COMPANY | BELIEVE MEDIA |
| Director | Anthony Mandler |
| Director of Photography | David Devlin |
| Producer | Kim Bradshaw |
| Executive Producers | Liz Silver, Luke Thornton |
| EDITING COMPANY | WHITEHOUSE POST LONDON |
| Editor | Stephen Dunne (Europe), Sam Gunn (US) |
| Executive Producer | Bebe Evwaraye |
| AUDIO POST | WAVE AMSTERDAM |
| Sound Designer/Mixer | Alex Nicholls-Lee |
| MUSIC | |
| Artist / Title | Benjamin Price, Alex Nichols-Lee – ”The Baddest Remix” |
| Music Company | Wave Music |
| POST PRODUCTION | GLASSWORKS AMSTERDAM |
| Flame | Kyle Obley |
| Colorist | Scott Harris (Glassworks), Tom Poole (Company 3) |
| Managing Director | Olivier Klonhammer |