Last year, Google chose Kansas City over a number of contenders to be the first place to get access to the Internet monolith’s new super-fast 1GB-per-second service, Google Fiber. Announced today, KC residents will have access to 1GB-per-second download times for a monthly fee of $70.
As is becoming tradition, Google tapped Venables Bell & Partners to create a new charmingly whimsical scale model spot to celebrate Fiber’s launch. The result, “The Next Chapter of the Internet,” depicts the evolution of the Internet through toy cars, where traffic jams are synonymous with the terrible days of dial-up modems. Hey, remember when stealing a song on Napster required at 45 minutes of download time? That sucked.
Set to a little synth cover of The Cars’ timeless (yeah, I said it) classic, “Just What I Needed,” the sad little cars start zipping around like Hot Wheels. How stoked is Kansas City for the arrival of Google Fiber? Here’s the brand’s community activation video from agency Enso of residents begging their fellow Kansas Citians to pre-order Fiber by Sept. 9. Remember guys, it’s for kids, science and, uh, Wendall Phillips (which is a high school by the way).
View credits and Google’s “thanks” to the people of Kansas City which VP+B released last week, after the jump.
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: David Kim and Tom Scharpf
ART DIRECTOR: Ezra Paulekas
COPYWRITER: Kelly Diaz, Rob Calabro
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Joyce Chen
PRODUCTION COMPANY: 1st Avenue Machine
DIRECTOR: Ben Steiger Levine and Aaron Duffy
DIRECTOR OF PHOTOGRAPHY: Will Rexer
EXECUTIVE PRODUCER: Sam Penfield
PRODUCER: Leanne Amos