This weekend, Wing (once again: not that Wing) created a new campaign for the Havana Film Festival, taking place April 3-11 in New York.
Wing’s goal for the campaign was to “show that the films developed at the Havana Film Festival showcase authentic stories and characters — so much so that its storylines stick and resonate with audiences beyond the time spent in the theatre.” To accomplish, they created a pair of television spots in both 30 and 15 second formats, in addition to full-length versions on Havana Film Festival’s website. These spots attempt to show the staying power of the Havana Film Festival’s movies, showing a couple of individuals projecting stories from the films they saw onto people in their day to day life. For example, a hairdresser doles out sympathy (and extra highlights) for her customer, because, she says, “I know the nightmare you are living.”
The second spot, “Office,” gives a similar treatment to the work environment. The results are a bit over the top, as the premise spills perhaps a bit too far into the absurd. It appears the spots reference real films in the festival, though, leaving viewers to wonder how the story ends, which is a nice touch. Both versions of each TV spot will air in the tri-state area in both English and Spanish until the end of the festival on April 11th. You can watch the full-length version of “Beauty Parlor” above, and stick around for “Office,” along with credits, after the jump.
Creative Credits
Chief Creative Officer: Favio Ucedo
Associate Creative Director: Aurora Morfín, Facundo Paglia
Copywriter: Marc Duran
Art Director: Brian Novoa, Anthoni Rodriguez
Planner: Naomi Fernandez
Senior Producer: Nadina Steimberg
Account Executives: Daniel Gergely (Account Director), Andres Tello (Asst. Account Executive)
Production Company: Boxer Films
Director: Jim Zoolalian
Director of Photography: Dave Morrison
Executive Producer: John Clark
Producer: John Quinn
Line Producer: Tim Bright
Editing House: Beast
Editor: Bernardo Revilla
Producer: Valerie Lorio
Music House: Animal Music
Producer: Erik Nuñez/Facundo Funes
Sound Design and Audio Mix: TruLove Post
Sound Designer/Mixer: Gonzalo Ugarteche