W+K is the latest agency to voice their opposition to Republican presidential candidate Donald Trump (Is there anyone in advertising that’s a fan of The Donald?), with a food truck in Portland ostensibly selling “Donald Trump’s BS.” Thankfully, unlike barrettSF’s Trump-mocking effort, there was no real or fake shit involved in this project.
The truck was parked in Pioneer Courthouse Square from 11-2 last Friday and Saturday. A menu printed on gold-colored paper revealed items like “Middle-Class Hero,” the “America-First Hero,” “Border-Security Hero” and “Tell-It-Like-It-Is.” All of the these items come with wrappers which debunk various Trump statements. Each of the menu offerings are a different take on the same basic food: a baloney sandwich, which the agency gave away for free as part of the stunt.
“With 18 days to go and our fate in the hands of American voters, a new food truck has arrived in the mecca of food cart culture to serve sandwiches to the people, with a healthy dose of factual information,” W+K told AdFreak. “We’ve debunked some of Donald Trump’s remarks on eight custom designed sandwich wrappers, across five different types of—you guessed it—baloney sandwiches.”
W+K described the stunt, which came “complete with a chef, concierge to take your order, menus printed on gold-colored paper, and free boloney sandwiches,” as “a lighthearted theatrical expression that is intended to be a metaphor for Donald Trump’s candidacy.”
It’s not the first Trump-mocking initiative that W+K creatives were involved with. A team from the Portland and New York offices of the agency worked on a series of satirical ads for the flash revival of Spy Magazine mocking the “short-fingered vulgarian.”
W+K is just one of many agencies to take aim at Trump. Aside from the aforementioned barrettSF effort, CP+B L.A. recently launched a “Washington v. Trump” effort, GS&P launched its second effort against the GOP candidate last month with “Accomplishments,” following a similar video the agency made back in July. TDA Boulder kicked things off with an effort “thanking” Trump for being such a jackass in August of 2015, a group of anonymous creatives urged young voters to oppose him in the primaries and 180LA mocked “The Wall” for camera company 360fly this summer.