Planning Directors and Strategist from top agencies choose the winner and two runners up; the winner is then announced at the Jay Chiat Awards. This year, Rebecca Harris from TBWA/Chiat Day was a finalist for her insight into a mom’s role in her child’s athletic life for Gatorade. Mike Schmidt, from Gotham, was also a finalist for his Best Western brief that turned a perceived negative into a positive for the independent owners of Best Westerns across the country.
Unlike other competitions that award the winners shiny statuettes, the “Pick of the Litter“ can choose between a cuddly chocolate lab puppy or $2,500 in cold, hard cash. Since the competition started 11 years ago, only the first winner has picked the puppy. Keeping with tradition, this year’s winner James Thorpe, from Kirshenbaum Bond Senecal + Partners, chose the cash for his winning BMW ActiveE case study. We’re sure his landlord is happy. To view all the winning case studies, go to www.pickofthelitter.info.