We get some unusual pitches here at the Spy, many coming from smaller shops and/or creatives who just want to get their work out there in the world, angry comments and all. We had to post on this one just because it’s so … odd, for lack of a better word. (Plus, Michael Phelps has recently reminded us that Eminem is still a thing.)
A British company called Jimmy’s Iced Coffee which makes that very product launched a new campaign this week in which its founder Jimmy Cregan raps all about how everyone—including frustrated ad creatives who might be questioning their career choices at this very moment—should really just follow their dreams, damn the torpedoes.
Take a gander at this clip from the self-described “coffee Mad Max” and tell us what you make of it.
That was a little long and possibly awkward. So we’ll summarize: Jimmy went from surfing to making coffee and rapping, so anyone can do anything!
From the press release: “The rap sees Jim channeling Eminem in Eight Mile (if Eminem made FMCG drinks and lived in Bournemouth instead of Detroit.)”
Indeed. The work was “created by innovation consultancy Fearlessly Frank and produced by Deadbeat films,” and it is “in keeping with Jimmy’s continual use of marketing innovation to inspire and raise awareness of the brand.”
What, you didn’t realize he’d done this before?? From 2015:
Take note, strategists: the “Dorky White Guy Rapping” angle isn’t just a sadly dated joke in Adam Sandler movies. It can still be used to move some product.
So, more of this?