What’s in a Logo?

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By Matt Van Hoven Comments

SM Arrows F.jpg
(Which way are the arrows pointing?)

Subliminal messaging is our favorite kind of communication. There’s nothing like seeing a beer and thinking about two girls wrestling in a fountain. Is that subliminal?

We’ve done some combing and found a few logos that seem to say more than they let on. OK, so the first is a bit obvi. But you’ll have to look closely at numbers two and three to see what we mean. Click continued to check out our picks.

More: “BBDO, Coke And Pepsi’s New 70s Era Groovy Logo


fedex_logo-thumb.jpg
Yes yes, the arrow. But come on, this is the best example out there, right?

toyota-logo.jpg
It’s not a “T” people. Think “south of the border”.

Chrysalis_logo_lo.jpg
This one might not be as easy to see at first. And, you probably haven’t seen this logo before. Again, think “south of the border” but not in the Rio Grande sense.

84-020203-MWTux_Logo.jpg

Here’s another good one from Men’s Wearhouse tux division. Nifty!