What’s a ‘Good Push’ Exactly? W+K Explains

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By Kiran Aditham Comments

Sure, it’s got a name that can be easily confused with bands young and old, but Urban Airship is actually a three-year-old mobile tech company that’s joined forces with fellow Portland-based operation Wieden + Kennedy to define what the hell a “good push” is. From what we gather, there’s good and bad mobile engagement that could be created via push notifications including social push, news alerts, geo-based, or traffic/weather events.

Well, W+K and Urban Airship, the latter of which was actually developed in the former’s Portland Incubator Experiment (why are we itching to watch the Prometheus trailer again?) and has now evolved into an agency client/partner, aim to illustrate what positive push entails. How else? Animation, of course, and the parties involved regale us with “Tales of Good Push” via a handful of clips featuring a variety of cartoon characters who, without the help of narration, can perhaps better explain the whole message here.