Jung von Matt/Alster Werbeagentur GmbH go for the “just throw a bunch of crazy shit together” approach over the “actually makes sense” approach with their “Add Power” spot for Vodafone.
The 1:38 spot, directed by RadicalMedia’s Sebastian Strasser, feels more like a trailer for a Michael Bay movie than a commercial for a telecommunications network. It features everything from robocats and shark riding to a rocket train (that the spots’ protagonist somehow manages to keep a grip on while it’s moving at supersonic speed).
Presumably, all this craziness is a testament to the Vodafone high speed network. It’s pure testosterone over common (or any other kind of) sense. The spot certainly left me with a lot of questions: What kind of drugs is this dude on? How exactly does one ride a shark? How might I acquire a robocat? Will Vodafone be partnering with Axe Bodyspray in the future? These and other questions remain unanswered.
Agency: Jung von Matt/Alster Werbeagentur GmbH
Agency Producer: Christoph Koehler
Creative Director: Goetz Ulmer, Simon Hiebl
Copywriter: Heiner Twenhaefel
Production Company: RadicalMedia Berlin
Director: Sebastian Strasser,
Producer. Lutz Mueller, Christoph Petzenhauser, Susa Ehlers
DP: Joost van Gelder
Post Production: Time Based Arts, London
Music: Woodkid, Universal