‘What The Fu** Is My Brief?’ Generator Parodies Absurd Briefs

George Ernst III, creative director at Tenthwave Digital, and Ricky Bacon, VP of engineering at Noise Marketing, are behind a new site called “What The Fuck Is My Brief?”

The site generates a random, ridiculous brief when you visit, followed by responses like “Get Spike Lee to direct that shit” and “I swear to God if you say ‘earned media’ I’m going to fucking cut you,” which, when you click on them, generate another brief. We’ve seen plenty of sites in a similar style before, but as these go this is one of the funnier ones. There’s also enough variety to keep you clicking for awhile. Check out some of our favorite briefs below, and head on over to the site for the full experience.