What is the Brand and What is Not? Stephen Colbert Discusses Wheat Thins

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By Kiran Aditham Comment

This is a statement from a tipster regarding one of Stephen Colbert’s latest rants from his Comedy Central show: “The definitive word on planners, planning and how little they contribute.” Choice line? “You think you know Wheat Thins? F*ck you. F*ck you and the cracker you rode in on.” We’re not sure if this is the product placement Nabisco was hoping for by placement on The Colbert Report, but here’s his reaction to a memo from the Wheat Thins brand itself. Enjoy.