For a fun New Year’s project, the folks over at Grain Creative “produced a brand image, guidelines and a short animation to introduce the ‘brand principles’ of Nature.” The project was inspired by David Bond and Project Wild Thing, which attempts to reconnect kids with nature. It reminds us, at times, of Quietroom’s imagining of Santa as a brand back in December, but with a good deal less snark.
The project appears to be an earnest attempt to get people to appreciate the outdoors, although it employs some light humor at times. Grain Creative seems to have had fun with the brand book, positioning Spring, Summer, Winter, and Autumn as Nature’s sub-brands, selecting a color palette and typography, logos, and brand applications. The above video should give you a good idea of the project, but if you’d like to view the entire brand book, you can download the PDF here. Enjoy, then bundle up and get outside.