Armed with a boatload of brands as support including Shell, Nestle, Coca-Cola and Bridgestone, a trio of bikers including JWT Brazil creative director/copywriter Hernán Rebaldería decided to make a 3,500km trip through Brazil, Paraguay and Argentina riding old Vespas for 12 days while only using products made by clients of JWT. Talk about the ultimate show of support and a little bit of showing off of its client roster. The journey, which the parties involved hype as costing half the price of a single-page ad in one of Brazil’s most prestigious magazines, is documented in the five-minute clip above. Their destination? The international Vespa meeting in Paraguay. Let’s live vicariously and enjoy Rebalderia and pals ride bikes with names like “La Negrita” as they make it through their South American sojourn. Credits after the jump and a print version of their documentary can be found here. After viewing this, at least we have a hankering to invest in a Vespa.
Client: JWT
Product: Self promotion
Chief Creative Officer: Ricardo John
Head of Art: Fabio Simões
Creative Director: Hernán Rebaldería; Santiago Dulce
Copywriter: Gabriel Morais; Hernán Rebaldería
Art Director: João Unzer
Designer: Gabriel Guedelha
Retoucher: Julio Freitas; João Bola
Edition: Fabio Santos
Account Team: Kazuo Sugui; Fred Camargo; Rita Saito
Media: Aline Moda
Agency Producer: Marcia Lacaze
Art Buyer: Fafa Oliveira
Graphic Producer: Flavio Schaefer
Digital: Codify
Production Company: JWT
Director: Santiago Dulce / João Unzer
Production: Diego Kobayashi
Animation: Paulo Stocker / Banzaii Studio
Finishing: Emerson Jardim
Music: Vinylo Sound Perú
Sound Production: Shuffle