Now, here’s a little story all about how Kobe Bryant’s life got flipped, turned upside-down. Here’s the next phase of the Lakers superstar’s overseas campaign for Smart car, which comes to us from BBDO’s Beijing branch. While he couldn’t play savior in the last two NBA playoffs, the Black Mamba does help out a young lad dressed as a peanut who’s being chased by an elephant.
According to L.A.-based prodco A3 Entertainment, Kobe shot his portion of the shoot in green screen at the Raleigh Studios in Manhattan Beach, CA, while the making of a 45-second ad involved 75+ extras. You can view the full spot here, but we’ll give you behind-the-scenes since we’re lost in translation for the time being.
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