To finish up what we started yesterday, we have what appears to be some images from CP+B’s actual creative test, which looks like it’s geared towards art directors sent by sources in the know. We will leave out certain parts considering sensitive client issues, but you can have a gist of what this test from the agency, which just picked up fall work for XBOX, entails. As mentioned previously, we’ve been told that there were no cuts as a result, though, and the “name your favorite dessert” question was non-existent.
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