-McCann Lima launched a “Lima Talks” OOH campaign for gas company Calidda featuring a billboard which collects pollution to deliver its message (video above).
-M&M’s will return to the Super Bowl after three years off, while Doritos will return after an off year and Avocados From Mexico will be back for its fourth consecutive Super Bowl. Snickers will sit this one out.
-Y&R is launching its first work for the U.S. Navy after being named as its lead agency back in 2015.
–MRM//McCann promoted Kate MacNevin to global president and hired Joyce Karel as U.S. East president.
-Mentos’ Parent Company Perfetti Van Melle appointed Havas Media as its U.S. media agency of record and Cisco selected DWA as its global media agency.
-All Nippon Airways extended its partnership with Anthony Bourdain and CNN.
-Campaign lists the “Top 10 meaningful brands of 2017.”