–Hershey’s promises to trade the swag crap you will get at SXSW for something you actually want…like candy? (video above).
–San Francisco-based creative agency Hub Strategy and Communication appointed Kelly Burke as executive vice president, media.
-Publicis Media CEO Steve King discusses “Benefits of Consolidation and Why Vivaki Had To Be Eliminated.”
-Fast Company shares “Gary Vaynerchuck’s Guide To Public Speaking.”
-“Reddit swears it’s not too scary for brands,” Digiday explains.
–London airport hub Heathrow appointed Havas Worldwide as its new creative and marketing agency.
-Digiday examines “How Kohl’s and JCPenney view Periscope.”