–Giles Hedger , group managing director/chief strategy officer at Leo Burnett London, has been elevated to CSO for Leo Burnett Worldwide.
-The Onion‘s in-house creative agency Onion Labs has been tapped by Mike’s Hard Lemonade to conceptualize a consumer activation campaign for the brand’s Mike’s HARDER line. link
-Santa Monica, CA-based Adconion Direct has welcomed former Target digital strategist Nathan Jokinen as VP of strategic development.
-Speaking of Target, it’s been a rough month or two for the retailer as it’s not only had that security breach issue but has now cut 475 jobs. link
-Cleveland-based The Brandon Agency has acquired Colorado shop Wilson Lass and will operate the agency in Breckinridge under the name Wilson Lass Brandon.
-FYI, there are two weeks left to enter The Shorty Awards. link
-Minneapolis-based agency Martin Williams has been appointed AOR for Kubota Construction Equipment.
–USA Today is collaborating with Adobe on this year’s Super Bowl ad meter. link