-Well, it’s old news by now, but yes, six months after launching its creative/media review, Liberty Mutual, which previously worked with Hill Holliday exclusively on both accounts, has now appointed Havas Worldwide New York as creative AOR while handing media duties to Optimedia (HH, though, is still somewhat in the mix).
In a statement regarding the move, Liberty Mutual CMO James MacPhee says, “I am excited to bring on Havas Worldwide as a creative partner,” said James MacPhee, Chief Marketing Officer, Liberty Mutual Personal Insurance. The agency brings significant experience, creative leadership, and strong analytics to the table, which will help take our brand and our business to the next level.” Havas Worldwide’s first creative work for Liberty Mutual is slated to launch at a date tbd in 2014.
-We can only be awe-inspired by Casey Neistat, the ad guy who spent his entire promotional budget for Ben Stiller’s new movie on typhoon relief efforts for the Philippines. link
-Muh-Tay-Zik | Hof-fer makes a second appearance today as the San Francisco-based agency has promoted executive producer Michelle Spear to associate partner/head of production.
-Stefan Sagmeister and Jessica Walsh of New York design firm Sagmeister & Walsh are behind the new trophy designs for New York Festivals “World’s Best Advertising” awards (example above). link
-Bi-coastal production company MassMarket has added Julien Brami as VFX supervisor.