Wednesday Odds and Ends


By Kiran Aditham Comment

-Ivan Cash talks snail mail vs. email in a new video clip (above). link

-Las Vegas/Miami-based strategic marketing, PR and creative arts firm Virgen has appointed James Russell as creative director.

-MDC-owned media agency TargetCast tcm has appointed Steve Minichini will now serve as its first-ever chief innovation/growth officer.

-The Castle Group (Boston) and Landis Communications (San Francisco) has announced the launch of Giant Step Digital (GSD), a national digital and social media agency offering services nationwide. link

-Australian commercials director Gemma Lee is entering the U.S. advertising market for the first time via Los Angeles-based prodco Madheart. link

-Former Nike marketing exec Damon Haley has joined Hollywood-based Troika, which is building out the sports side of its agency as as sports account director.

-Criterio, a global technology company that specializes in performance display advertising, today announced that Fusion alum Rob Deichert will take on the newly created role of COO for North America.