– Following a review, MDC-owned Doner has been named AOR for vehicle remarketing services brand, Manheim. As a result, Doner will handle creative, media planning and buying, and strategic planning for the brand. From what sources tell us, media was previously handled by McCulloch & Co and creative by The Dalton Agency.
-CP+B once again pits parents vs. kids in its latest Kraft Mac ‘n Cheese spot, complete with you know who’s VO (above).
-Cheil Europe president/COO Chris Harris has stepped down from his role. link
-Don’t call it a comeback, Wonder Bread’s been here for years. link
-McCann unveils a new Truth Central study, saying that mobile can save the world. link
-Oh lord, there is “peevertising” about. Sorry. link
-Facebook’s acquisition of ad-serving solutions firm Atlas Solutions should be complete by week’s end. link
–Fast Company would like to know, where the female creative directors at? link
-Miller is targeting this summer to end its licensing agreement with Molson Coors Canada. link
-Paste is the latest to make the transition from print to digital with PASTE.com. link