-Here’s what we’ve got on Y&R Cali: Mike Reese, managing partner at Y&R NYC who’s been with the agency since we were doing “Hammertime,” has been promoted to president of what is now Y&R California. Meanwhile, Apple/Goodby/Mekanism alum Mimi Cook will join Reese in San Francisco to lead Y&R’s West Coast agency as chief creative officer. Thus ends the reign of Doug Sweeny and Joe Kayser, the latter of whom joined Y&R West Coast as CCO two years ago.
-Arnold picked up ad duties for Del Monte Foods’s Milk-Bone brand. As AOR, ArnoldNYC will lead the way for the Havas-owned agency, handling advertising and marketing duties covering digital, print, and TV. Says now-Arnold CEO Robert LaPlae–who initally assumed the role of global president eight months ago–in the most grandiose statement regarding dog food, “Our new partnership mission is to generate brand velocity, growth, and to reclaim Milk Bone’s iconic status. Milk Bone is a true passion brand and a category leader for Del Monte in the dog treats category.
-JWT-owned Digitaria has welcomed former Pereira & O’Dell biz dev director Robyn Freye as VP, marketing.
-Seattle/L.A.-based WDCD decided to play a part in “Free Speech For People” in an effort to make the Supreme Court aware of its Citizens United ruling (above). link
-Who knew advertisers must also be inventors. link
-Yeah, #FirstWorldProblems. link
-According to some (or most), the Twitter ads API was inevitable. link
-TBWA’s Rob Schwartz says “brand programming is the new advertising.” link
-ZenithOptimedia Group has appointed Tim Collison to the newly created position of global communications director.