-CP+B’s Gothenburg office surprised Stockholm moviegoers anxious to see Skyfall with a “soda stunt” for Sony Xperia (above).
-Santa Monica agency RPA hired former Saatchi & Saatchi/JWT art director Albert Ocampo as its first-ever brand experience director. link
-Matthew George, former group planning director, communications architecture at JWT, has joined Deutsch New York as SVP, director of communications planning.
-Synaptic Digital, which was recently acquired by Definition 6, has now officially rebranded its London office as, yes, Definition 6.
-GoPro sends a nice little backhanded compliment to Olympus on Twitter. It’s all Bieber’s fault. link
-Belfast/London-based creative/tech company rehabstudio has opened up shop in NYC and has brought on former Mother director of digital production, Myke Gerstein, as its first-ever U.S.-based EP.
-Louisville, KY agency Current Marketing has changed its name to Current360 following the acquisition of Fort Lauderdale-based Electrum Marketing and its sister company, CIMA Insight. link
-The NBA has reportedly set a date in 2014 to start rolling out ads on jerseys. link