-Sony is auditioning folks on Facebook to become game characters with “The Uncharted Audition” (behind-the-scenes content above). link; link
-Facebook says its revamped brand pages are off to a strong start. link
-The “Take This Lollipop” effort, directed by Tool’s Jason Zada, picked up Best in Show at the SXSW Interactive Awards. link
-Y&R’s Chicago office picked up a SXSW Interactive award for its Craftsman “Screw*d” project, which you can read all about on the agency’s SXSW Tumblr. link
-MRM was named BtoB‘s 2012 Top Interactive Agency. link
-So, why did Twitter buy Posterous? link
-Adam Trisk and Fred Brown, formerly of Digitas and Momentum Worldwide, respectively, joined NYC startup CrowdTwist. Trisk will serve as head of marketing while Brown joins up as head of business development and alliances.
-New York audio post house Sound Lounge will be hosting is inviting the ad and improv community to check out its “Sell Out for Sound Lounge” event at the UCB Theater on March 22. link
-Bi-coastal prodco Chelsea signed New York-based director Gregor Nicholas for exclusive representation in the United States.