-Scholastic alum Cynthia Augustine will be joining Draftfcb as EVP, global chief talent officer on Nov. 2.
–Bo Zou, who’d spent the last two-plus years as user experience director at CP+B Canada, has joined Critical Mass. link
-When mom’s away, dad and kids will play in a Clorox2 effort from Big Fuel (above).
-Mobile ad network Greystripe has unveiled new ad units with social media/deals integration called Ad Boosters. link
-Deutsch launched a new Facebook effort for VW Beetle in which fans who “like” the car can potentially have their name and mug posted on a Times Square billboard. link
-Chicago-based independent experiential marketing firm Marketing Werks appointed Omnicom alum Jay Lenstrom as its first-ever CMO.
-Station Film signed Alek Keshishian (director of the Jennifer Aniston/SmartWater viral) for U.S. representation.
-Just in case you haven’t heard, one consumer group isn’t buying Chrysler’s “Imported from Detroit” tagline and is taking some action. link
-Karen O covers Waylon Jennings/Willie Nelson for Chipotle and the chain’s Cultivate Foundation as well as Farm Aid. link