-DDB Brussels put pedestrians in the spotlight to promote the new Audi A4 (video above).
-Google managing director of U.K. and Ireland operations Eileen Naughton says brands’ cost-per-reach is optimized when spending 24 percent of TV spending is allocated for YouTube.
-VaynerMedia is opening its first international office in London.
-Digiday explores “How Church’s Chicken is trumping Popeyes on Facebook.”
–CHI&Partners opened applications for its 2016 graduate scheme.
-R/GA opened R/GA Instanbul, appointed Sertan Eratay as managing director, R/GA Middle East.
-A new Nielsen Global Trust in Advertising Report claims “Action Exceeds Trust For Multiple Online Ad Formats.”
-The Wall Street Journal says “Marketers May Be Falling Out of Love With Product Placement.”