–Brand Republic tackles “6 myths about creating viral campaigns” (video above).
-Social analytics company Infegy released its report on the most popular brands.
–Digiday questions whether whether advertisers will pay more for 100 percent viewability.
-The UK’s Advertising Standards Agency banned this Kazam ad for objectifying women.
–Peter Minnium of the Interactive Advertising Bureau (IAB) examines “The 3 Ad Creative Types Digital Marketers Need to Master.”
-Saatchi & Saatchi London is set to launch a global campaign for HomeAway.
-Snapchat’s “Our Story” ads are generating tens of millions of views.
-A new study from Nielsen and digital video ad tech firm YuMe found that attention rates for “second screen” devices were nearly double those for TV.