-We’ve got your humpday facepalm right here, courtesy of Canadian Marketing Association National Convention’s “Marketing: The Musical!” (video above).
-Nestle is suing Blue Buffalo for false advertising, disparagement. link
Advertisement
-Digital publishers are debundling their offerings. link
-T-Mobile advances partnership with Major League Baseball, launches new campaign. link
-Caviar LA promotes Luke Ricci to executive producer. “Luke is unflappable. He’s able to move between creative and logistical challenges with grace and focus, and he’s become a valuable member of the Caviar family,” said managing director/EP Michael Sagol.
-How to fix video ads’ viewability problem. link