-Maxus U.K. has launched a new content/collaboration-focused initiative dubbed Maxus Partnerships, which will be led by Laura Wade.
-Starcom MediaVest Group has announced a partnership with data/analytics/software firm Acxiom that will now give SMG clients access to Acxiom’s Audience Operating System (AOS).
-The IAB has released its “Native Advertising Playbook.” link
-Entries are now open for the 2014 Dubai Lynx Awards. link
-Here are your lucky winners (above) for Metallica and Coke Zero’s “Musica Zero” expedition to Antarctica. The parties involved say that the 19 winners have sailed from Ushuaia, the southernmost city in the world and will take a 10-day trip through the Antarctic scenery before mostly hearing songs, we hope, from the pre-Load era on Dec. 8.