Wednesday Morning Stir

By Kiran Aditham Comment

-Let the holiday theme continue, this time taking positive client feedback and turning it into something good, cheery, etc. (above). link

-Atlanta-based 22squared decided to “Tweet the Halls,” meaning the agency decorated its atrium with LED lights that will be activated via Twitter. link

-Mauro Cavalletti and his crew at JWT Brazil have launched a free digital product dubbed “The Most Tweeted Brands,” which follows real-time performance of the top 100 global brands–according to BrandZ ranking–on Twitter. The system processes over 2.5 million tweets a day. link

-Pereg Ventures, a new, New York-based VC firm focused exclusively on marketing technologies, has launched with the help of anchor investor, Nielsen. link

-According to Kantar Media, 77 percent of brands couldn’t care less about online video advertising. link

-Apparently, Yahoo has won over Google when it comes to Festivus. link