Wednesday Morning Stir

By Kiran Aditham 

–Tribal DDB Amsterdam won in the Music category at the SXSWi Interactive Awards for its Philips “Obsessed with Sound” work.

-ZenithOptimedia’s latest forecast predicts global ad expenditure will grow 4.8 percent in 2012, reaching $489 billion by the end of the year. link

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-“Director-driven workshop” Tendril joined the roster of animation prodco Blacklist for U.S. commercial representation.

-Momentum alum Christophe Cauvy joined JWT’s London office as European head of digital & innovation.

-Just in time for March Madness, BBDO NY/Atlanta and AT&T have teamed up to launch a Facebook effort called “Brackets by Six Year Olds.” link

-Zambezi created the Kobe Bryant/LeBron James-starring spot for the Sprite “Uncontainable Game” campaign (above). The two superstars are apparently recruiting players from around the world to join their “teams” at next year’s NBA All-Star game.

 

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