Wednesday Morning Stir

By Kiran Aditham Comment

-Bell Canada is giving five cents towards mental illness every time this tweet is RT’d. link

-BBH New York is helping BBC viewers “Touch the Stars” in a new campaign promoting the network’s iPlayer iPad app (above). link

-Massachusetts-based firm Rice McVaney Communications opened up an office in Redmond, WA and hired Goodby alum Nick Gesualdi to run it.

-PepsiCo’s digital/social media director Bonin Bough is leaving for a gig at Kraft. link

-Pinterest is blowing up according to comScore. link