And so it begins, well, technically yesterday, but we here at AS have touched down for this year’s SXSW Interactive after sharing a way too early flight out of JFK with the likes of Morgan Spurlock, writers for CNBC and of course, mediabistro staff. The SXSW folks have already run out of pocket guides so we’ll somehow manage, and have thus far toured the huge Screenburn arcade, checked out the Beacon Lounge from which we type and now it’s on to the panels and parties (where we’re hoping to gain the real juicy info). Pray for us, but if you happen to be here, contact us as well at firstname.lastname@example.org and say hi to the fellow in the fedora. FYI, we will be posting from time to time today and tomorrow and per usual on Monday before we head back home. Suffice to say, it’s overwhelming.