Apparently Verizon Wireless has been getting bad service from McCann Erickson. The cell phone provider has reportedly been talking brand-strategy with Chicago-based ad-firm McGarry Bowen.
McCann is said to be in-the-know about its position on the chopping block, and our tipster tells us the agency is responding by rearranging its Verizon team. Jeff Geisler, a Managing Director at McCann and the General Manager of the company’s TAG Ideation division, has supposedly been appointed the Verizon team’s new Worldwide Account Director, though Geisler’s new role could not be confirmed.
A source from McCann tells us that McGarry Bowen is a Verizon Wireless roster agency, and that it would not be unlikely for VZW to occasionally speak with MCGB. The source also said that McCann, like any big agency, periodically rearranges its account teams.