Well, if our sources are correct, it looks like the strategy & analytics department at Publicis Modem is taking another hit as we’ve been told that senior analyst Amy Singh, who’s been with the agency for just over a year, is leaving next week. Singh’s departure, if legit, comes just three months after Modem NY’s SVP, strategy & analytics Tony Effik called it quits (and eventually wound up at R/GA).
Sources say following Effik’s split (as well as digital measurement & analytics VP Bill Seely’s two months earlier), Singh stepped up and helped manage the strategy & analytics department at Modem, working with clients like Sanofi and General Mills in the process. Prior to PM, she held similar positions at Razorfish and Undertone. We’re double-checking for confirmation from our Modem contacts and will update when we get it.