We Hear: Pedersen Replacing Bryant at Frogpond?

  • SHARES

By Kiran Aditham Comment

We’ll get official word on this tomorrow as we’re actually scheduled speak to whomever is the new chief strategy officer at StrawberryFrog (love surprises), but a few spies tell us that Ilana Bryant’s replacement is one Ole Pedersen, currently global group planning director at Deutsch NY. Pedersen’s resume has planner written all over it, as he’s held that title in varying degrees at agencies including Goodby, DDB and BBDO. We’ll have this hopefully solidified by tomorrow afternoon. Stay tuned…

Update: According to sources familiar with the matter, yes, you know it’s true. But was Pedersen pissed because he was passed over for a position at Deutsch for someone else? That we don’t know is true.

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