All we’ve been told over the last few days is that they’re “out to lunch,” “traveling”,” etc. but we’re getting more and more word that Syrup founder/executive creative director Jakob Daschek and CEO/managing director Omino Gardezi are no longer with the agency. Trying again today, we were told they were not in the office. Here’s a quick recap of tips:
From this morning: “10 am announcement at LBi/syrup CEO Omino Gardezi has resigned followed by sacking of creative director Jakob Daschek”
“Syrup’s Omino Gardezi has been let go.”
“Syrups Jakob Daschek quits Syrup after Omino Gardezi got let go.”
From Wednesday: “Omino gardezi and Jakob Daschek CEO and ECD Syrup left LBI today”
“Syrup just got a lot smaller:)”
So, you get the point from our multiple tipsters. Daschek founded LBi-owned, New York-based Syrup in 2000 while also moonlighting as a director for RSA. Fellow native Swede Gardezi (pictured) partnered with said founder in 2002 at Syrup after serving as a creative management artist among other things. Check out a brief feature on the pair here.
Update: Sources familiar with the matter tell us yes, it’s true, following the aftermath of the Publicis Groupe buyout of LBi, there were “not attractive” options at Syrup, hence the departures of Dashcek and Gardezi.