We Hear: G2 to Detach from Grey, Align with Ogilvy?

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By Kiran Aditham Comment

We’ve been hearing murmurs about this since early last week, and now, sources familiar with the matter fill us in on what could transpire in the coming weeks within the WPP umbrella, specifically for G2. From what we’re being told, G2–which currently operates as its own separate unit under WPP despite being born from Grey and aligned under Grey Global Group (the “parent/child” relationship was never really a thing, though, say sources)–is pretty much set to realign under WPP sibling Ogilvy and become an Ogilvy company.

Sources tell us that G2’s move to peel away from Grey has been discussed by all parties involved since late last year, but it’s been stop and start ever since. Tipsters on the Spy line, though, tell us that G2’s purported realignment was already announced at a recent town hall meeting. Whatever the case, G2’s move to Ogilvy’s New York HQ, aka “The Chocolate Factory,” doesn’t seem too far-fetched when you consider that the former’s recently installed USA CEO, Harvey Kipnis, has a relationship with the latter that dates back to 2003. We’ll try to fill in the blanks once we get some clarification and/or confirmation on the matter.