UPDATE: An Expedia spokesperson has confirmed what we already knew: the company will no longer work with the 180 network.
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180LA has lost the Expedia account after almost 6 years, according to several parties familiar with the agency’s business.
Recent reports are in keeping with this claim: just over a week ago, news broke that the travel company had consolidated all five of its global accounts with Saatchi & Saatchi after a three month review that our sources claim ended in early January. Those reports do not mention 180LA but do note that Team One will be working on “creative development, brand strategy and execution” in Los Angeles.
It would seem, given the timeline, that 180LA lasted until the final round of the review. But that’s not clear from the official statements.
In early 2012, 180LA beat out GS&P and Creature for the account, which had been with The Martin Agency for three years. It went on to create a wide range of work from the debut UGC campaign “Find Yours” to a VR project with St. Jude’s Hospital and the interactive “Visit Britain,” which won Gold and Bronze Lions at Cannes last year.
Expedia x The Only Place [Case Study] from FLO. on Vimeo.
We have reached out to both 180LA and Expedia this week. The former deferred to the client and the latter has yet to provide a statement.
Recent spending totals for Expedia are not available at this time. The company has long maintained its own in-house agency, Expedia Media Solutions, that offers services to third party brands and stretches across all associated properties like Hotels.com, Orbitz and Travelocity.