We Hear: Draftfcb, Colossal Squid Getting Cozy?

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By Kiran Aditham Comment

Sources familiar with the matter tell us that while nothing’s signed, sealed and delivered as of yet, we could soon be well on our way to seeing Draftfcb acquire Colossal Squid, the Chicago-based digital shop that has worked with agencies including CP+B and Tribal DDB and counts clients including Kmart, Kimberly-Clark and Alberto Culver.

While our sources deny tips saying that Colossal Squid is going “belly up,” we’ll see how the shop’s staff count, approximately 50-60 from what we’ve been told (though tipsters say way less), will be affected if and when a deal goes through. Draftfcb, meanwhile, offered a curt “no comment.” Last month, CS cut a handful of staff due to the ol’ “realigning with client initiatives.”