We Hear: Did AKQA Lose a Piece of Coke?

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By Kiran Aditham Comment

Don’t worry, AKQA is still very much in the Coca-Cola mix from what we know, but over the past few days, several tinkers, tailors, soldiers and spies have been telling us that the agency lost out on the paid search part of the account. When pressed for comment, the digital agency said, “In respect for our long-term relationship with Coca-Cola, we are going to decline any comment in regards to our relationship.”

We’re hearing that the paid search portion was run out of AKQA’s New York office, but after a recent review, potential baton-grabbers could be iCrossing or 360i. From what we’ve been told, there is still a search relationship between Coke and AKQA, but the details are hazy when it comes to AOR status. We’ll keep you posted as the story develops.

 

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