Two weeks ago, we responded to a series of tips about Chrysler’s Jeep brand with a post noting that GlobalHue and its sister agency, A to Si, were in contract negotiations with their shared client.
Today, however, a source close to the account confirmed that A to Si lost the English-to-French translation business more than one month ago.
The same source tells us that the creative for Jeep may well remain with GlobalHue after current negotiations are resolved. But, as Car and Driver reported today, the client has yet to purchase a Super Bowl ad and may sit the game out — along with Ford, Audi, Hyundai, and Lincoln.
So no McConaughey musings or Dylan cameos in Super Bowl XLIX. Car and Driver wonders whether more auto brands have decided to let the cars sell themselves…or to let extended ruminations by the True Detective star rack up views online rather than during the commercial breaks on February 1st.
Updates when we receive them.