This week we’ve received several tips regarding the Atlanta homebase of Moxie Interactive. We have no confirmation from the agency itself, but we can summarize the claims:
One tipster writes that the agency is preparing for a large-scale reorganization that may lead to layoffs focusing on the accounts side.
Another tipster tells us that these changes, driven by leaders of both the Atlanta and New York offices, were “shopped” to marquee client Verizon Wireless as a sort of strategic preview–and that the client then leaked the plans to staff.
That tipster calls the move “the worst-kept secret in Atlanta” (other than the fact that the Braves always choke in the post-season), writing that someone somewhere has seen “the plan” and that cuts, if they do occur, will be at the management level.
Whether these rumors turn out to be true or not, there have been changes at Moxie in recent months. You may recall that the agency merged with fellow Publicis shop Engauge back in March and that two ACDs made headlines (on this blog at least) in June by leaving to join 22squared.
Updates as they arrive.