The New York Police Department is seeking city approval to appoint Walton Isaacson to an assignment to help it diversify the city’s police force through recruitment, DNA Info reports this week.
The five-year recruitment outreach assignment is reportedly worth some $54 million.
“The NYPD has the intent to award the contract to Walton Isaacson, however, the contract award is not official until Comptroller registration,” a spokesperson for Walton Isaacson said in a statement. “The Public Hearing will be conducted on 8/17/17 to be held at 1 Centre Street, Mezzanine, at 10:00 AM. The Public Hearing Notice was advertised in The City Record 8/4/17.”
The NYPD’s police force is reportedly around 50 percent white, while DNA Info cites that the the city itself is 44 percent white, according to the U.S. Census Bureau. DNA Info adds that, according to NYPD statistics, “There are more than 9,980 Hispanic officers, 5,515 black officers, 2,692 Asian officers and 19 who are Native American.”
According to the request for proposal, the assignment to diversify the NYPD through recruitment practices specifically seeks black, Asian, Muslim, Jewish, female and LGBTQ + applicants.
Walton Isaacson has worked with brands including McDonald’s, Lexus, the Los Angeles Dodgers, Axe, Knob Creek, the Oscars, Basil Hayden’s, Cruzan Rum and Dove Hair. The agency was named creative agency of record for Spalding in November of 2015, following a review. Last year, Walton Isaacson welcomed Jeff Davidoff as its first president and Christine Villanueva as senior vice president, head of strategy.
In March of 2016, the agency took on then-candidate Trump for immigrant rights organization CHIRLA Action Fund with “Turn Ignorance Around.”
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