Chicago-based marketing and advertising agency Walton Isaacson have debuted the first ever television campaign for premium (and, we think, rather tasty) bourbon whiskey brand Knob Creek.
Walter Isaacson worked with bi-coastal digital production and creative design studio Brand New School on the campaign, entitled “Bookerisms” for the sayings of Knob Creek founder Booker Noe, which are featured in the campaign. The debut 30-second spot, “Booker Said,” centers around one such Booker quote, which is actually pretty funny: “If you’re not completely satisfied with the big, full flavor of our bourbon, just send back the unused portion and we’ll drink it for you.”
“As we continue to grow this authentic, legendary bourbon brand, we’ve decided the time is right to take things up a notch and allow Knob Creek to reach new audiences on TV,” said Rob Nelson, senior brand manager of Small Batch Bourbons at Beam Inc.
The spot is part of a broader campaign that includes digital media and retail activation, focusing on the “the product’s age, flavor, trusted quality and true bourbon heritage” and centering around the above quote.
Booker “would be proud to see the growth of his brand and watch his words inspire TV viewers as they’ve done for bourbon drinkers for decades,” said Fred Noe, seventh-generation Beam Master Distiller and Booker Noe’s son.
Client: Knob Creek
Title: “Booker Said”
Agency: Walton Isaacson
Creative Director: Mark Westman
ACD, Copywriter: Eric Flinn
Sr. Designer: Laurent Varlet
Executive Producer: Dana Offenbach
Producer: Shauna Williams
Production: Recess Films
Producer: Jason Wolk
DP: Joe Maxwell
Production Designer: Vincent Reynaud
Post Production: Brand New School
Creative Director: Robert Bisi
Executive Producer: Paul Abatemarco
Producer: Amy Russo
CG Supervisor: Dariush Darakshani
Lead Flame Artist: Matt Lydecker
Flame Artist: Alex Kolasinski
CG: Robin Kim, Henry Foster, Hatem Ben Abdallah, Val Sinlao, Kim Im
Design: Sakona Kong, Wakako Ichinose
2D Animation: Scott Uyshima, Sakona Kong