V&S Soliciting CMO Briefs via Twitter

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By Kiran Aditham Comment


Now that Victors & Spoils’ crowdsourced ad for Harley-Davidson has made its debut (and has already prompted mixed reaction on Twitter),  it looks like CEO John Winsor is looking for new projects to indulge his shop’s rather sizable creative department. From what we’ve been told, Winsor’s tweet above is an open call to CMOs at brands to submit project briefs to V&S. The exec will then put the “coolest, most interesting brief” out to the V&S crowd to come up with creative. Essentially, he’s asking CMOs to “pitch” V&S if they want to work with “the largest creative department in the world.”

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