Last month we learned that professional football man Von Miller would be the new face of Old Spice, which hired him to promote its Hardest Working Collection.
His first campaign as “the Old Spice guy” is a bit more restrained than the Terry Crews/Isaiah Mustafa work we’ve grown used to over the past few years.
In the first spot, he quite literally takes his own road at some point … after he builds it himself, while observing all applicable regulations.
In the second spot, Miller reaches the end of a rhetorical quandary by deciding that he simply has to make things that much harder for himself. Otherwise, how would anyone know how much time and effort he dedicates to his incredibly lucrative career as an athlete and pitchman??
The first spot was funnier, but we do admire the act of completely dedicating oneself to a bit.
These ads are by Wieden + Kennedy Portland, but you knew that. We’ll add the credits tomorrow.